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Packaging refers to the process of enclosing a product or item in a container or wrapping to protect it during storage, transportation, and display. It serves various purposes such as providing physical protection, preventing damage, preserving the product's quality, and conveying information about the product to the consumer. Packaging plays a significant role in branding, marketing, and creating an appealing presentation for the product. Generally, two types of packaging are used in the market- Standard and Customised packaging. Standard packaging is also referred to as normal packaging sometimes. Let's see normal vs customized packaging.
Standard Packaging
Standard packaging refers to pre-designed, ready-made packaging solutions that are commonly used for products. These packages are typically mass-produced and have a fixed design, size, and features. Standard packaging is used to package a range of similar products or items that do not require customization. Examples of standard packaging include boxes, bags, bottles, cans, and other off-the-shelf packaging options. It is also called normal packaging in commoners' terms.
Custom Packaging
Custom packaging involves creating packaging solutions that are specifically tailored to meet the unique needs and requirements of a particular product, brand, or customer. Custom packaging allows for greater flexibility and personalization in terms of design, materials, size, features, and branding elements. It offers the opportunity to create a distinct and memorable packaging experience that aligns with the product and brand identity.
Custom packaging options
Design: Custom packaging allows for unique and eye-catching designs that reflect the brand's personality and appeal to the target audience. It can include custom shapes, colors, patterns, and graphics that make the packaging stand out.
Materials: Custom packaging provides the freedom to choose from a wide range of materials, such as cardboard, paperboard, plastic, or eco-friendly options like biodegradable or recycled materials. The choice of materials can be aligned with sustainability goals or specific product requirements.
Size and Features: Custom packaging can be designed to fit the exact dimensions and specifications of the product. It can include specific compartments, inserts, or closures to ensure the product is well-protected and properly presented.
Branding and Personalization: Custom packaging offers the opportunity to incorporate branding elements, such as logos, taglines, and company information, directly onto the packaging. This helps reinforce brand recognition and creates a cohesive brand experience for the consumer.
Conclusion
Packaging is all about wrapping the product or putting it into suitable boxes before selling it. There are two ways packaging is done- normal vs customized packaging. Both are explained in detail in the article.
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